What is SEO?

SEO: All You Need to Know About Search Engine Optimization [Ultimate Guide]

SEO stands for Search Engine Optimization. Before I tell you about SEO, let’s start this blog with some facts.

Do You know, how many active blogs and websites are there on the web?

There are more than 1.5 Billion active websites on the Internet, and the number of active blogs is more than 500 Million.

Now, could you imagine how many blog posts are published every day?

The exact number of blog posts published every day can’t be calculated precisely. To get an idea, you can look at the blog posts published by WordPress users alone, it’s more than 2.4 million posts in a single day which means around 25 posts a second.

Here mentioned stats are just from WordPress, you can imagine how far more the numbers will if we start to count for the entire web from all sources.

Now when this much of blog posts are published every day, it is somewhere required you to stand out. If you’ll not stand out, then you are not going to make a successful blog. And, if you are not running a successful blog, then why are you blogging?

Not to worry! By the end of this blog post, you’ll have a piece of great knowledge about SEO. It’s not a blog post, it’s a walk that you are starting with 0 visitors to your blog/website, and by the end of this blog posts, you’ll be covering a journey of driving thousands of visitors to your blog or website.

Excited to walk on? Let’s start!

People spend hours writing a blog post, I’ll recommend you to spend some more minutes to optimize your every post because it’s most important. It is what that will help you to stand out from the crowd. After all, if you are spending hours writing quality content, and that content is not even ranking. Then, what is the benefit of spending hours?

Millions of people perform a Google search with the term “SEO” every month.

To stand out and to rank on the first page of Google, it requires you to have the knowledge of SEO. SEO is the deciding factor to rank on Google and other search engines. I’m using the term “SEO” again and again. Let’s see what is SEO?

What is SEO?

Most of you probably know that SEO stands for Search Engine Optimization (as mentioned). Here the question is, what to optimize for the search engine?

An image? design? Writing? Links? Keyword?

Of course, Yes! You need to optimize all and much more.

Let’s explore further “what is SEO” with SEO Definition-

SEO Definition: According to Wikipedia “SEO (Search Engine Optimization) is the process of affecting the online visibility of a website or a web page in a search engine’s unpaid results.”

What is SEO (Search Engine Optimization)?

Now let’s make it a little bit simpler-

SEO (Search Engine Optimization) is a method of driving the quantity of quality traffic to your website through organic search engine results for certain keywords.

What comes into SEO?

To understand the SEO definition more clearly, let’s break it down and walk through the terms used in SEO definition-

Quality of traffic – It refers to the relevant visitors to your website, it might be possible that you can attract non-relevant users to your site. Let’s consider your site is about SEO and Google sent a visitor to your site who was looking for Apple product, that is non-relevant traffic. Non-relevant traffic affects negatively, so you have to make sure that attracted visitors are really interested in your content.

The quantity of traffic – After having quality traffic and to engage more audience, you need more quantity of relevant traffic. It is better to have more traffic from search engine result pages (SERPs).

Organic (unpaid) search engine results – Organic traffic is the traffic to our site for what you do not need to pay. Although on the SERPs, you might find Ads (i.e., promoted content) at the top.

Let’s dive deeper into it-

There are three things connected to SEO, first is you, second is the search engine, and the third is the person performing the search ‘the searcher‘.

Let’s say, you have an article on ‘What is SEO?’, you want your article to rank on the first page, that too on the first position in a search engine result. That means you want the search engine (which is Google in 90% of all the cases) to show your article on the top of search results, whenever someone performs a search with the phrase ‘What is SEO?’.

In Search Engine Optimization, you are required to work on your content to rank your article in a way that Google is likely to include your blog post in one of the top results whenever searcher searches for a specific keyword.

Let’s start with an overview of SEO-

Overview of SEO: Why SEO is Important?

Now when you know a little about what is SEO, let’s go ahead why SEO? Why it matters?

As I mentioned, the journey starts with the search engine and around 75% of the searchers use Google.

Do you know only 5% of searchers jump on the second or more SERPs (Search Engine Page Results), which means 95% of clicks are received by the sites available on the first page in Google Search Result? Out of this 95 %, the first five websites are likely to get 70% of clicks. Now, you can think – how important the search engine optimization is?

In the earlier days, it was easy to rank #1 on Google, but today it’s hard, yet possible. If your article, blog post, web page, or product is not on the first page, then you might get some traffic but you can’t make the most out of it.

Let’s consider an example to understand the importance of search engine optimization-

Suppose that you have a blog on ‘Earn Money Online’. And the volume of this keyword is 110,000 per month that means 11 lakh people search for ‘earn money online‘ on Google each month.

On average, the topmost result on Google receives 20% of all clicks, which is approximately equal to 22,000 visitors to your website every month if you are at the very top on SERP.

You might be curious to know how worthy these 22,000 visitors are?

It costs around 1 USD for each click to a normal promoter, which means that traffic with 22,000 visitors has roughly worth $22,000 every month.

Now note that this is for just a single keyword, what if your site is fully optimized, then you can rank for 100s or even 1000s keywords. Imagine how much worth it’ll be?

But before you optimize your content for the search engine, before knowing how to rank on top in search engine results, it is required for you to know-

What is a search engine?

Probably a few of you know, a search engine is a website that you use to search for something on the web.

You’re provided with a search box where you usually type (speaking and scanning option is also available nowadays) and hit on the search button. In return, the search engine (Google, Yahoo!, Bing, etc.) surprisingly shows you a list of links to different web pages with the best answer available on the Internet for your query.

What is Search Engine?

How SE (Search Engines) work?

Have you ever thought what is the magic behind the list of links on the top of the search engine page result?

When you perform a search on Google (or on any other search engine), an algorithm works in real-time to make you avail of the potential answer.

Google performs a scan among its ‘hundreds of billions‘ indexed pages to obtain a set of relevant and potential answers to your query.

Now the question is how Google gets to know if it is the best set of the ‘relevant and potential’ answer?

Google uses over 200 determining algorithms to score their search results, and surprisingly all these algorithms are private, Google doesn’t public them.

Luckily you are not required to take care of all these factors, I’ve gathered the most considerable factors that are responsible for website or webpage ranking. These are as follows:


It is very obvious that if you’re searching for ‘What is SEO’ then you’ll never want to see the link to the webpages about ‘Tips and Tricks’.

That’s what Google consider at first, Google looks for pages that are nearly linked to your keyword.

But Google is not going to rank you on #1 just for the most relevant keyword because, like your webpage, there is also the existence of other thousands and millions of relevant web pages.

For example, you can look at the image below, the keyword ‘Tips and Tricks’ come up with 1,280,000,000 results in Google:

'Tips & Tricks' search query result on Google

So, to own the first page of any search engine, there are some other elements as well in Google’s algorithm, in which second is:


Authority of a webpage or website tells Google if your content is correct and reliable.

Again, here is a question – How does Google determine if any page is trustworthy?

Google looks on the backlinks (Links from other pages are known as backlinks) a webpage has. The more the backlinks a webpage has, the higher it will rank. And because of Google’s ability to measure authority via links makes it stand out from other search engines like Yahoo!


If your content is not useful enough, Google won’t rank it on the top in search results even if your webpage is authoritative and content is relevant.

Google has announced plainly that there is a difference between the ‘higher quality content’ and ‘useful or informative’ content.

Let us consider an example to elaborate it more clearly-

Let’s say, you perform a search for ‘SEO tools’. On the SERP, assume that the first result (“Result A”) is written by the world’s famous SEO expert. Because it appears on the very top and has enough quality content, loads of people have linked to it. However, the content is not organized properly, people find it hard to understand that article.

On the contrary, let’s say, link to a webpage on the second number (“Result B”) is written by a newbie, unfortunately, this site does not have too many backlinks. But, the content on this page is well organized and easily understandable.

No doubt! The page in second place (“Result B”) is going to rank higher since it is more useful, even if it has less authority and trust. There is a possibility to rank on top of Google.

So, these three are the major factors that Google considers in ranking a website or webpage.

SEO ensures search engines that your site is accessible. In SEO – ‘O’ stands for optimization that includes optimization of many things in your content like title, tags, meta description, keyword density, internal links, article length, slug length, etc.

So, we can say that relevant sites which have reputation and backlinks are likely to rank on the top of search engine page results, as it appears to be the topic of interest to Google, and could be trusted to show in search engine results for related queries.

Suggested Reading: 11 Google’s Most Important Ranking Factors in 2020 [Rank #1 on Google]

Believe it or not, I’ve personally found some really informative articles on the 3rd or 4th page of Google Search Results. Articles that were better than those articles on the first page, from my frame of reference.

Before learning SEO and optimizing your content, there are some certain things that you need to know if you don’t want to face any trouble or I’ll say to go smoother-

There are two sides of SEO, and it’s up to you which one you would like to choose, one is White hat SEO and another is Black hat SEO-

White Hat SEO vs Black Hat SEO

There are mainly two kinds of people, first who think of instant money and second, who think of long-term benefits. Yes! I know, a few want both, instant money and for long go, I’ll address them too, later in this section.

If you’re thinking to earn money from your blog quickly, then probably you’ll end up doing black hat SEO.

Black hat SEO primarily target search engines, in this type of search engine optimization, there is nothing like human consideration. Content will be optimized in a way that it’ll be of no use for humans.

One positive thing (still negative) you can achieve by doing black hat SEO is you can make a few thousand dollars fast. Since we have a number of ways to break and bend the rules to rank high on Google, but one needs to remain updated with search engine rules and policies.

As we have a famous proverb – “You can break the rules only if you know the rules.”

Google is smarter than you think! Google could easily catch you’re doing black hat SEO, and as soon as Google gets to know about it, you’ll be banned very fast. And this will ruin your chance of long play on the Internet, you would not be able to build something sustainable in the future.

Unlike the black hat SEO, White hat SEO is used for long go, mostly used by the person who thinks to build a sustainable online business. Doing white hat SEO means you’re focusing more on the human audience rather than targeting search engines only.

In white hat SEO, you need to provide quality and useful content, secondly, white hat SEO demands to take care of the search engine’s rules and regulations.

Difference between black hat SEO and white hat SEO

Black hat strategies

  • Duplicate Content
  • Invisible text and stuffed Keywords
  • Cloaking or re-directing user to another site or page
  • Links from sites with non-relevant content

White hat strategies

  • Relevant Content
  • Well-labeled images
  • Relevant links and references
  • Complete sentences with good spelling and grammar
  • Standards-compliant HTML
  • Unique and relevant page titles

Now, you can choose your side of SEO wisely, my personal advice to you is, go with White hat SEO.

Now, here comes an interesting thing, Gray hat SEO. Probably as a beginner you heard it for the first time. It lies between ‘black hat vs white hat’ that I’m going to address.

What is Gray? Gray is a shade that contains some black and some white color.

Similarly, Gray hat SEO is a combo of white hat SEO and black hat SEO.

Doing a Gray hat SEO doesn’t mean to trick anyone, it simply means to take a well-defined advantage of the game.

To be honest, Google is not as straight forward as Google wants you to believe. Several times, I’ve observed they could give contradictory statements.

To mention one, Google in past days said they do not favor guest blogging for generating backlinks.

But you can use guest blogging to build your brand, to drive more traffic on your site, to create high-quality backlinks. Many people use guest blogging, it is considered as a proven way to grow your brand.

Some people disagree with this, and no problem, let them be. It’s what I personally experienced is a better way to grow, and Neil Patel favors guest blogging. According to Neil Patel, it is a working way, here is why he recommend guest blog-

All these types of tips and techniques come under gray hat SEO, you can also use scholarships for link building.

I’ve heard both opinions for gray hat SEO techniques, some people say it’s working while others say it’s not working anymore.

Actually, it depends on you, how you’re doing it.

Here are some issues that you might face depending upon your niche, it’s easy to build links for industries like technology or nutrition. Since there are thousands of blogs online talking about this kind of stuff.

On the other hand, there are some other industries like the supplementary company. For them, it’s hard to build links, since fewer people are talking about it. And even it’s hard to approach customers, create connections, and generate revenue for them.

Why it is so? Companies like MailChimp do not offer them to use their email marketing services at all. Gambling is another example of such an industry.

So, in order to generate links, they use scholarship link building tactics.

If you’re thinking that by generating backlinks, having higher domain authority, and relevant content will rank you on top, there is nothing like that at all.

Since it’s not happening in real life, you will find some pages at the bottom even after having all three mentioned factors for ranking.

Also, Facebook engagements and some other methods to drive traffic to your site fall into the category of gray hat SEO. Now, it’s up to you if you want to do a gray hat SEO or not depending on the degree of risk you can manage. The only reason to mention gray hat SEO here is to make you aware of something you might never hear.

Learning SEO – How to do SEO?

Broadly there are two key elements of SEO, one is On-page SEO and the second is Off-page SEO. Let’s learn each of these in turn.

On-page SEO vs Off-page SEO

On-page SEO refers to all the factors affects Google ranking that is decided by walking through your content directly. On-page SEO demands to optimize the page structure, headlines, content, keyword, slug length, and so on.

Off-page SEO concerns with all other factors that Google considers in which most of the things are not in your hand. It depends more on external sources such as social networks, other related blogs in your niche, and cookies of the searcher.

To maximize the SEO result, you are required to do both properly.

Why both On-page SEO and Off-page SEO?

To answer this question, I’ll let you imagine a real-life situation. Let’s say you have a home that is so clean and well-managed inside, but there are garbage and dirt outside your home. Now tell me, after looking at that garbage and dirt, would anyone think to visit inside your home? Well, the answer is NO. If you think they will come, then there is something wrong with you.

On the contrary, let’s say the outside area of your home is really pleasant and good, but inside your home, it is dirt and bad smell. Think now, if someone will visit your home, will (s)he stays there? Definitely NO!

So, in order to engage visitors to you and to keep them for long, your home must be better from both inside and outside.

Same is with your content, as mentioned there is a lot already available, so to stand out you must be unique, you need to provide quality and fruitful stuff to visitors, so they love to come to you and stay with you.

That’s why I’m saying you’re required to do both On-page SEO and Off-page SEO if you want to get the most of it.

Let’s start with on-page search engine optimization first-

On-Page SEO

There are three main things to concern about On-page SEO, first and foremost is content.


As I usually mention, “Content is King”. It was true yesterday and it is true today as well. But remember, the king alone does not make an empire.

When you perform a search on Google, they use all their energy to provide you with the best available answer on the Internet. They do not just look for the quickest and easiest answer, but they always try to give you exactly what you’re searching for.

The best answer to a question can only be given with the greatest content, so Google does everything possible to find the answer with the greatest content.

From here, you get to your first task i.e., to produce fruitful content.

SEO in itself is a skill, in which you need to do a ton of work. “Great results always come with BIG efforts.”

To produce great content, you need-

Quality: It has been the thing of the past that you only need good-quality content to stand out. But, it is the initial step for a long and successful journey. You need the best quality content for any successful SEO effort you’re thinking to make.

Producing great content is not as easy as you’re thinking, it takes great efforts, you should be like a good mentor.

Tip – Don’t start from scratch, just pick up some already best quality content from other sites and start rewriting. Use different sources to make your content more thorough, bounded, meaningful, lengthier, informative, and useful. The reader is like – “WoW! This is the end of all the articles, I don’t need to go anywhere else…”.

“Make writing a daily habit” – Be like a Pro.

Keyword Research – This is something you have to do before you start writing and after you have decided on your topic.

Here, you plan the keywords that you have to use in your article title, headings, and throughout your content. I’ll recommend you to spend time on this part of On-page SEO.

If you don’t know how to perform keyword research, then go through Backlinko’s guide to keyword research, it will cover everything in detail.

Keywords use – As I said, you have to use keywords throughout the content, but don’t use keyword again and again as it’ll affect negatively in Google ranking.

Embedding more keywords in content is known as keyword stuffing and Google dislikes it.

Using keyword once after every 200 words is a good practice in search engine optimization. That means you should have a keyword density between 0.50% to 2%.

Fresh Content – It has been seen over the years, publishing articles on a frequent basis improve Google rankings. It ensures Google that you have fresh content since it is recently published.

Other things you can do is, update and edit your existing content. You can add information to your existing article. Also, you could remove content from your article that is outdated. It signals Google that you’re up-to-date.

It is not necessary to publish a post every day, or a post in a week. It’s not an issue if you are posting once in a month but make sure your content is amazing, thorough, and in-depth.

You can look at Brian Dean from Backlinko, he has only published around 35 posts in two years. But he keeps on updating them and he did it well.

Quick Tip – Write easy to read sentences, don’t write long sentences as they might be confusing.

Keyword Selection

We have described this in the previous section briefly. But it is an important topic, that we need to discuss in detail.

On-page SEO: Keyword Selection

You might be thinking, why a separate section for Keyword Selection?

Well, 90% of SEO is all about the game of keywords. It’s a keyword that tells us what a topic is all about. Even we describe our site or brand with the help of keywords.

Keyword planning is not a short-term task, it’s the opposite! You should research on keywords constantly for perfect search engine optimization.

Now, I’m going to list some common mistakes people make during keyword research.

You have to take care of both the things “what people are searching for” or”what are their intention” and “what people are typing”. If you got this point, then you have grasp most of the keyword selection.

Mistake – 1: Choosing the wrong keyword

Here, I’ll tell you my own mistakes I made in my past days when I was a newbie. When I start my blog, I just pick up a random topic and start writing. I was never made keyword research, thus I met to no results. Then I come to know that keyword selection and research is mandatory (lol). I was like, really?

Then I start to research on keywords, one more problem was standing before me, so I made the second mistake, coming up with wrong keywords.

To mention one, I was writing on ‘Difference between White hat SEO and Black hat SEO’ I use the same keyword, but this keyword has no search volume, that means people are not looking for the difference with this keyword. They are not typing it on Google.

Instead, they are typing ‘White hat SEO vs Black hat SEO’ in the search engine. I hope you got what I want to say to you. So, make sure to use proper keywords, take care of what people are typing in the search engine, but be relevant.

This is not only a single mistake that newbies make, but the second most common mistake is also worth mentionable.

Mistake – 2: Ignoring the Competition

Once I was done fixing mistake – 1 of keyword selection, I start doing the second mistake of ignoring the keyword difficulty.

For example, I was writing an article on ‘Money making ways‘ so after doing keyword research I found that ‘earn money online’ is a great keyword to use.

I start writing my article using the keyword ‘earn money online‘. That time I was thinking people are searching this keyword, so I’ll also engage a decent number of visitors, unfortunately, I got only a few hundred visitors.

What mistake did I make you know? I completely ignored that this keyword has higher competition, which means already a lot of people have written about it on the web.

The keyword ‘earn money online’ at that time has only 57% chances to rank in the top 20. So, as a newbie, always keep an eye on keyword competition before using it.

I’ll recommend you to use free tool Ubersuggest for keyword planning, and for keyword ideas. Also, don’t try to rank short keywords, instead, rank long-tail keywords, they tend to rank faster and easier.

So, from the above mistakes, we may conclude that you have to look for the keywords that are:

  1. Related to your business
  2. Less competitive
  3. Able to drive as much traffic as possible to your site.

Here are some golden tips for you, how you can choose an amazing keyword:

Keyword research tip 1 – Focus on search intent

Let’s consider a live example first, I intend to know how kids type keywords on Google to search for anything. For that, I Googled ‘How kids search on Google’. Here is a screenshot of the search result.

'how kids search on Google'

In the top three sites, there is nothing for what I’m actually looking for!

That’s why I was saying you to focus on search intent. You’re using keywords that people are typing, but also think what else they may type to search the same.

Like I type ‘how kids search on Google’ to know what/how kids type on Google, I can also search the same as ‘examples of keywords kids type in Google’ and maybe some third person can write something else too.

So, what I’m trying to say you, think from every possible dimension. What searcher is typing, what actually searcher intend to search, what else searcher might type? I know this is a little bit hard, but gradually you’ll know everything.

You have to be pinpoint, what exactly is a user searching for? Let’s say someone performs a search ‘engineering jobs’. Think now, it might be possible that some persons are looking for mechanical engineering jobs, others might be searching for CS engineering jobs, and so on, there is a number of possibilities.

Quick Tip 1: Use Google own suggested keywords

google suggest keywords

Quick Tip 2: Use keywords placed at the bottom of the related search result.

Related search result on Google

Here is a tool AnswerThePublic that will further break your keyword to analyze deeply. It’ll build a list of search queries performed by searchers.

AnswerThePublic.com search query result

Now, let’s jump to a little advance section of On-page SEO.

HTML (HyperText Markup Language)

Now, when you are done completing your evergreen content, it’s time to optimize HTML.

Don’t worry! You’re not required to master HTML, just a few things to learn. Don’t skip this, if you want to do perfect SEO.

You could learn HTML from w3schools, Codeacademy, or KhanAcademy, that for free.

We have four elements to optimize in HTML for every article you produce.

Title tags – Title tag is the text that comes on the browser tab of a webpage. It is also called title in HTML. In blogs, it is denoted by the h1 tag.

It is required for every page to have a page title with an h1 tag that helps Google to understand your content clearly.

SEO - HTML - Title tag and Meta Description

Meta description – Meta description is the text you’ll find just below the title on a SERP. For reference see the image above.

Pro Tip – Use Yoast SEO WordPress plugin to optimize both title and meta description.

Schema – Basically it is the collaboration’s result of several search engines. You can learn about Schema on Moz.

Subheads – This is also a big factor that helps in structuring and formatting your page. It helps the user while reading and also plays an important role in SEO.

Make sure to use subheading h2, h3, h4, … in your content.

Quick Tip: Use Google Search Console to diagnose these HTML improvements.


Last but not least factor of On-page SEO that we’ll discuss here is architecture. This is a really easy part of all, there are some certain things that fall in this category of on-page SEO.

On-page SEO - Architecture

An awesome website architecture results in awesome user experience and ultimately a decent amount of traffic organically. Things mainly come under this is page speed, safe connection, loading time, mobile-friendly design, etc.

Here are some things to optimize, remember the more easily Google can access your site, the higher your site will rank.

Easily Crawlable – As mentioned earlier, Google crawls your web pages through links available on sites.

To make your page easily crawlable submit a sitemap via WordPress plugin or use an online XML sitemap generator.

Content duplicity – Most of the people think that duplicate content hurts ranking, they are like everything must be original on your page.

But I disagree! Using the same article on other places and using the same article for guest blogging won’t hurt your ranking until and unless you do it in a spammy way.

But if you are a newbie then more likely your domain authority is lesser, so don’t post the same article on social media or another platform with higher domain authority.

Google will crawl your article on another platform first instead of crawling it on your site. Then Google will consider that your content (that actually is original) is duplicate content, that somewhere definitely affects your ranking.

Mobile friendly – This is most important of all in this section, if your page is not mobile-friendly, then you’re not going to get what you deserve.

More than half of the population in the world uses mobile phones to access the internet. Now think, if your web page is not mobile-friendly, you have already lost half of the visitors.

To check if your page is mobile-friendly or not, use Google’s tool.

There are several plugins you can use to make your webpage mobile friendly. Nowadays, themes come in mobile-friendly designs.

Page Speed – Now, I don’t think that I need to tell you this. You already know, how quickly you press the ‘close’ or ‘back’ button if a page is kept on loading.

No surprise! It’s what most people do. Researches show that a reader is 113% likely to bounce your page if it’s going to take more than 7 seconds in loading your page.

Use Google’s Test My Site tool to have a look at how’s your site is performing.

Use Cloudflare, it’ll help you to increase your page speed by sending information to a user from the closest server available.

Keywords in URLs – Always include focus keywords in your webpage URL.

Install SSL certificate (or HTTPS) – Google’s rank those sites having an SSL certificate, which means the sites that are secure to access.

Even Google warns people who are trying to visit a non-secure site, that bounce the readers back.

Here are two common security protocols – HTTPS (a secure version of HTTP) and SSL (Secure Socket Layer). Off-Page SEO

Now, It’s time to come outside of your home and manage the outside part to engage more visitors. Let’s talk about Off-page SEO-

Off-Page SEO


Off-page SEO - trust

The first and foremost factor in Off-page SEO is trust on your site. Google rank their top 10 results based on the trust of users on a website. Here are some steps for building trust.

Authority – The overall authority of one’s site is determined by two factors:

  • Domain authority: It refers to the name of your website, how known your domain name is to the audience. Like Coca Cola’s website has great authority, since it is known to most of the people.
  • Page authority: It refers to the authority of a specific page (or blog post) on your website.

You should first perform a check on your domain authority, also I’ll suggest you improve your domain authority.

Bounce rate – Bounce rate concerns with how many people only looked at a single page on your site before leaving your site.

The only way to decrease your bounce rate is to produce useful and quality content, engage the relevant audience, boost loading time, etc. You can embed videos in your content so that the reader could spend more time on your site.

Age of the Domain – The age of the domain also matters, the older is a domain, the better. Although, it’s a small factor in SEO, yet considerable for perfect SEO.

If you have not purchased any domain yet, try to find some expired domain that earlier already existed.

Identity – No doubt! the more people know about your brand, the more it’ll indicate Google that they trust you. As mentioned more trust equals great ranking.

So, always start with a strategy and focus on building your brand name. People remember you by your name and services so they can come to you over and over again.

In a survey, it is found that 70% of the people like to visit somewhere that is already known for their brand. It is very obvious and, no-one wants to try something new when it comes to someone’s safety, people always chase brands.


Generating backlinks is a part of Off-page SEO, but it’s not everything. After making content and doing all from your side, it’s time to generating backlinks. Don’t think people will approach you and link to you itself. Since it may take a long time. Just approach people and ask them to link to your site.

Off-page SEO: Links

I’ll personally recommend you to use skyscraper technique for generating backlinks. But, make sure to consider these factors before requesting someone for backlinks.

Quality of links – Quality is greater than the number. I was checking the backlinks of first five webpages on SERP in Google, I found the topmost result was having just 54 backlinks, and the second result was having 550+ backlinks.

Think about it now? Why webpage with 550+ backlinks is in second place, it should be on the first, right? Well, the answer is the quality of the backlinks the second webpage has.

Here are some reasons, why having quality links is far better than having a greater number of backlinks:

  1. Search engines might ignore the backlinks if they appear to be spammy or if the source of backlinks is of low-quality.
  2. Links from new sites are considered more than getting backlinks repeatedly from existing sites.
  3. Links from other sites have far better results instead of internal links.

Anchor text – With SEO’s frame of reference, it is a better practice to use anchor text. If you’re using a hyperlink, then use it with relevant keywords instead of using ‘click here’ or something related.

Let’s say I have to link “A step by step guide on SEO” so keep it natural, don’t write like ‘For a step by step guide on SEO – click here’.

The number of links – Numbers of links also matters, but you have to build more high-quality backlinks. Always focus to build more backlinks from authority sites of relevant webpages.


The third part of Off-page SEO that I thought is worth mentionable here is Social media. Definitely, social media could help you to rank better.

Off-page SEO: Social Media apps

Under the social media, there are other two factors:

Quality of shares – Similar to the backlinks, here who is sharing your content and how often matters most. Getting shares from influencers provide better results than your neighbors.

The number of shares – Do you think I need to tell you something regarding the number of shares! Obviously, the more is the number of shares, the more fruitful it’ll be.

Make your content awesome and killing that people feel to share it. It is found in previous years, content that emotionally triggers a person tends to get viral.

Final Words to Conclude

I hope you find this blog post helpful, and now you know how important is search engine optimization in 2019. It doesn’t take a lot of time to learn SEO basics and implement them on the site that ensures you stand out from the crowd.

As mentioned, 90% of SEO is the game of keywords, so keyword planning must be your priority. Then apply other methods mentioned in this blog post, such as optimizing title tag, meta description, and so on.

Now, please do let me know, if you like this blog post, share comment me. Also, if I missed something that you think I should mention in the blog post, do let me know. I’ll consider your words. Also, if you’re a newbie and writing a new post with the reference of this post, link to my post as well.

Feel free to ask your query, I’ll be glad to answer you.

Recommended Readings


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